Effects of backlinks on search engine results


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High-quality, sustainable link building is usually (special case: technical SEO) the most expensive and time-consuming aspect of an SEO campaign . In addition, backlinks bring with them certain risks compared to the past (before 2012: "A link is a link" ), so the right platforms and websites have to be selected for linking. This requires a lot of experience and tact. Experienced search engine optimizers see within a very short time whether it is a "dirty link seller" When backlinks show effect
The truth is that a new backlink is not immediately effective and must first "pull". This circumstance makes it incredibly difficult to attribute ranking leaps to certain backlinks. A little unsatisfactory, right?

A study by Moz shows that a link takes about 10 weeks to really influence the placements. Therefore, domains with old "matured" backlinks are so incredibly strong. It's not just the domain age, but also the age of the link profile that makes these websites true power houses. When backlinks show effect
The truth is that a new backlink is not immediately effective and must first "pull". This circumstance makes it incredibly difficult to attribute ranking leaps to certain backlinks. A little unsatisfactory, right?

A study by Moz shows that a link takes about 10 weeks to really influence the placements. Therefore, domains with old "matured" backlinks are so incredibly strong. It's not just the domain age, but also the age of the link profile that makes these websites true power houses.

It's logical?!?! The worse the starting ranking, the bigger the jumps A new backlink for a page that is already in the top 10 usually does not lead to significant ranking changes. Logically, because in the top 10 moves at Google basically less .

It usually takes much more work to get from 5th place to 2nd place than to get from 15th place to 15th place. This means that I can jump well with poor rankings even by a not very good backlink forward.

Expert Tip: From my experience, you have to be much better than the existing number 1 to overtake them. Example: 3% better is not enough, 20% it needs at least. Google has several filters in the Algo to slow down newcomers or fast climbs , because they endanger the quality of the SERPs. Otherwise everyone could spam up.

Important factors for the influence of a backlink

Every backlink is unique. The strength of a backlink is influenced by countless factors . But it is even more opaque: Even the niche in which you want to rank, plays a major role. Strength of competition
If my page is ranked 4th and the competitors in front of me are simply much stronger, a single backlink will not have any visible impact. The distance is too big for that. In such a situation, successes can not be measured by rankings. The process must be the focus.

Filter against unnaturally fast link building

Let's say we are in a quiet and nice niche where everyone sticks to Google's policies . The other websites are relatively static, old and have an old but small link profile.

Now I come as an inexperienced search engine optimizer and wants to tear trees. He builds backlinks what the stuff holds. Nothing happens, nothing at all. Why?

Google looks at which link volume and which link velocity is realistic for the niche . If an average page gets 5 backlinks a year in the top 10 and the link profile on my page suddenly jumps 50 links per month, it's not hard to see that something is lazy. Accordingly, Google will either "count" the backlinks for a period of time, or even penalize the page .

Link Velocity

With Link Velocity is speed meant in my site gets new links or loses . There are only a few indicators that show so clearly whether manipulated or not. That's why I'm not a big friend of unique SEO packages: 50 backlinks and then 2 years nothing ... How hard is such a manipulation to recognize a mature algorithm?

Note: Of course, there are small niches where Google has little "choice" anyway, so one-time SEO packages will still provide better placement.
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